In Asia, where sales reached $2 billion last year, Estée Lauder is set to launch Osiao, a new luxury brand developed and manufactured in Asia for Asian women. Estée Lauder says it was inspired by traditional Chinese medicine and Western dermatology. The company even went so far as to create The Osiao Asian Skin Care Institute. “It will be a brand with a unique position, a brand that will give consumers a sense of being local, of being really dedicated to them,” Fabrizio Freda, the c...